Do you want to make money or increase your blogging income by selling canva templates?
Believe it or not, selling canva templates is a very profitable side hustle that can easily generate passive income and increase your blogging income.
Post may contain affiliate links. Read discloser for more info.
Many bloggers and side hustlers choose to sell templates because of its convenience and minimal business costs. It is not much you have to pay (it’s almost free) AND you get to make a nice passive income in no time.
So why the frack not!
To make money by selling canva templates, here is what you need to do in short;
- Make a canva account
- Choose your product
- Make templates
- Make an editable link & PDF
- Use mockups
- List your products
- Market & earn!
Now before I detail each point, let’s answer some basic questions first, shall we?
Is Canva easy to learn?
Yes, Canva is simple and very easy to learn. Even if you have never used a graphic design app, you will find it pretty easy to navigate.
There are so many templates, elements, and graphics at your disposal that it’s overwhelming sometimes. (I wanna make so many designs!!!)
Unlike Adobe, it doesn’t have a steep learning curve AT ALL. You will be fully comfortable with the app in a day or two.
Can I make money using Canva?
Yup! Selling canva templates is a great passive income source you can try this year. It’s lucrative and holds a ton of income potential.
Once you make the templates, all you have to do is market. You don’t need to redesign templates all the time.
Is it necessary to buy a Canva Pro subscription?
Nope. You can use a canva free account BUT it’s honestly better if you don’t. Here’s why,
While it’s doable to sell templates with the free canva account, you will be giving the link of the ORIGINAL file to the customer. And IF the customer doesn’t copy the design templates and instead makes edits in the original file, your work will be LOST. The customer NEEDS to copy the designs and leave the file UNedited.
But, Canva Pro allows you to make an editable link that is specifically for the customer, so your original file is safe AND the customer doesn’t need to make copies of the template to edit. You also get to access premium templates, elements, and stock photos.
Where do I sell my canva templates?
There are a bajillion places to sell your templates, but let’s start with the most profitable and popular ways to sell canva templates.
- Your blog
- Creative Market
- Your online E-com website
Is selling templates worth it in 2022? Isn’t the market saturated?
Far from it. Most businesses need templates to save time and effort. These days, the demand for templates is more than ever. A lot of businesses open each year and they all need to market themselves online or use creative graphic designs because they lack time or creativity.
And since it’s a creative field, no template or design is like the other.
Why would people buy templates when canva is available?
To save time and effort.
Not everyone has the time or interest in graphic designing. I mean, if pretty templates are available for $30 that will save me 5 hours of work each week, then why not?! I would rather spend time on things that only I can do for my business (like planning or strategizing).
Who will buy my templates?
Business owners, solopreneurs, office workers, moms, dads, boyfriends, girlfriends, kids, grandmas, aunts, and teachers, to name a few.
It vastly varies depending on your product.
How To Make Money Selling Canva Templates
Now let’s get down to business! Making money selling templates is pretty doable, and a creative side hustle that generates income passively.
1. Make Canva Account
The first step to selling canva templates is to make a Canva account. Personal is enough for your business. Canva has a brand kit that allows you to select colors so they are available if you have a specific color set in mind.
If you sign up for Canva Pro Free Trial, you will then have all the resources available in your Canva account. But these resources will be off limits once your trial is up (30 days).
After signing up, there will be a HUGE library of templates that will make your head swoon. I was OVERWHELMED.
SO MUCH TO TRY!
2. Choose Your Product
To avoid getting paralysis by analysis, get to know your niche first.
Who do you want to make a template for and why? And is there a need or demand for it? What is your inspiration? Do you like to make pretty designs like cute Pinterest pins, stickers, or feminine Instagram posts? Or do you want to make more corporate-style flyers, brochures, and business cards?
Ask yourself these questions and assess where your interest lies. Here is a small list of what is possible to make in canva:
- Pinterest Pins
- Instagram Posts,
- Instagram Stories, and Highlights covers
- T-shirt Graphics
- Blog Journals and Planners
- Ads for Facebook, Instagram & Google
- Book Covers
- Banners, Posters
- Editable Worksheets
- Youtube Thumbnails
- Social media Planners
- Business Cards & Thank you cards
And so much more.
You get the idea. So you have to be selective about what you want to make.
Basically, niche down.
Visit Creative Market and Etsy marketplaces to take inspiration. Like, visit them now. NOW.
3. Make Templates
Once you have decided on your product, Visit canva and select the product you want to design. Canva already has pre-built templates and set dimensions for each product.
Here is how it looks:
If you want to make custom sizes you can also do that!
While you CAN use prebuilt templates for personal or commercial use, you CAN NOT use prebuilt templates to resell them.
You have to build your own templates from scratch. Like I said before, take inspiration from Creative Market and Etsy. There are a lot of design ideas you can take from there.
Visit and see what’s popular and currently trending, what people are looking for, their comments, etc.
Also, take notice if any important day or event is coming up, like Christmas, Earth Day, Valentine’s Day, etc. You can make limited edition templates for these days as well.
A few canva tips to make your designing process easier and better:
- You can increase or decrease your element’s transparency
- Lock the elements you don’t want to move
- Use effects for your text. (Looks cool)
- You can use multiple fonts within a single text box (I got this wayyy later!)
- Instead of moving each text box, use line-height to move them closer or apart
- Type words like ‘abstract lines‘, ‘blobs‘, ‘cursive lines‘ , ‘spots‘ , ‘paint brush strokes‘ , ‘strokes‘ in elements to get designing materials
- Use frames instead of cropping or minimizing pictures
- Sometimes I copy only the font styles of other templates to speed up the process
- Use margins and rulers to place elements instead of manually adjusting them correctly
- Duplicate designs and try different colors & fonts
- Go bold with your designs
- Try not to sweat (your first few designs will be crap if you’re a beginner in designing. Trust me)
Have fun designing!
4. Make an Editable Link & PDF
Once your designs are complete, make an editable link.
Here is how you do it.
Share – Share Link – Share Link to use a template – Copy link.
This way your original file is safe and canva instead makes an editable copy of your templates for the customers.
Now, go back to canva home and select an A4 size paper or similar template to use.
Edit the template to your liking and insert your template link into a button or hyperlink it into the text.
Here is how you add the link:
Once it’s done, download the file as a PDF.
Phew! Now you have your product ready!
5. Use Mockups
Now it’s not all done yet! One major thing is left.
Using Mockups for your designs.
People love to see how the product looks before purchasing. So best to use them.
There are many places to get free & paid mockups for your templates.
Here are a few of them:
Templates look very attractive when you use Mockups. But keep in mind not to exaggerate. Just show people what they can expect inside.
A lot of people add additional elements and designs in the mockup which is nothing like the actual product, hence leading to a lot of poor reviews.
Make a catchy description of your product and if possible, make a short guide on how to use the templates for your buyers.
6. List Your Product
Drumrolls!!!! Now the second main part has arrived! (Probably the most important)
Pick where you want to sell your templates. Listing the product is easy, marketing is where you need to focus on (if you don’t have a following).
You can start by selling your templates on marketplaces like Etsy, Creative Market, Gumroad, Dribble, eBay, and even Print on demand sites like Teespring, etc.
Another way is to have your own blog with WordPress. (Here’s how to start a blog from scratch)
Or you can start your online store with Woocommerce or Podia.
If you feel that building a website with WordPress & Woocommerce is a bit challenging or overkill, I would recommend checking out Podia.
Podia was built with digital products in mind, so you don’t have to do much to list your products. It’s pretty simple and straightforward. No technical stuff involved.
Many course creators or digital product sellers use the platform to sell their products.
7. Market & Earn
If you don’t have a following online, then you only have two options (three if you use marketplaces).
- Social Media Marketing
You can get sales from marketplaces like Etsy and Creative Market if you up your SEO game (not guaranteed but very important).
Another better way to promote is through social media platforms like Instagram, Twitter, Quora, Reddit, and best of all Pinterest.
(Pinterest is a search engine but whatever, it’s the BEST)
Since Pinterest is a visual search engine, you HAVE a much better chance to promote your product. Moreover, Pinterest lets you claim your website and enable rich pins if you have an Etsy shop or your own website.
But what if Etsy ain’t available in your country? How do you use Pinterest rich pins or claim your website?
You need to build your online shop!
Here’s how you do it with Woocommerce:
- Buy a good but cheap hosting and domain. With Bluehost (it’s what I use), you can get hosting for cheap PLUS you get a free domain for one year.
- If you have hosting, buy a cheap domain from Namecheap and get going.
- Install WordPress and use a prebuilt template to design your shop. Just change colors and text if you are new.
- Install and set up the Woocommerce plugin
- List your templates & launch your website
- Finally claim your website to Pinterest!
When your website is claimed on Pinterest, Pinterest shows your price and product picture to your customers along with your product description.
It looks very branded and you have a higher chance of making a sale since Pinterest is giving way too much exposure to E-com websites and products on its platforms.
Few tips & things to remember:
- Write a nice and catchy description of your templates
- Research your target audience well
- Don’t use Canva Pro elements, fonts, or photos on your templates if you know that your customers DON’T have a Canva Pro account. (Make a note in your description if you are using them)
- While your buyers can edit the templates if you have used Canva Pro elements, they CAN’T download it without PAYING for the said elements. This can lead to miscommunication and bad reviews
- Your customers need to have a Canva account to use your templates
There you have it! I hope I have covered all the steps.
Phew! This was a long post.
Drop me a comment if you have any questions! Also, share this post with people interested in making money online & selling canva templates!